WhatsApp Business API

Meta official BSP
Business in every chat

Reach customers, build in-chat workflows and support conversations through one Meta-authorized platform.

3B+: Global users
180+: Countries and regions
Instant: Customer connections

9:41

InnoPaaS · Support

Online

Message

Auto demo · Click a card

One platform.
Three ways to connect.

From message creation to in-chat requests and customer service.

Messaging and templatesCreate reusable messages for every customer touchpoint.

Visual templatesEdit components and preview the message.
Personalised variablesUse numbered or named variables.
Multiple languagesAdapt one message to different markets.
Template checks and groupsCheck format rules; distribute by random, sequence or weight.

Customer data

name: Alex
order_id: IP-20886

InnoPaaSWhatsApp · Order update

Hello {{name}}Alex,

Your order {{order_id}}IP-20886 has shipped.

09:41Ready to send

TemplateFill variablesPersonalised message

In-chat business interactionsCollect information and complete requests with WhatsApp Flow.

Visual flow designConnect the steps of a customer request.
Form componentsCombine input fields, single and multiple choices.
Template entry pointsOpen a Flow directly from a message.
Stay in the conversationSubmit details without opening an external website.

WhatsApp FlowService request

1 / 2

Contact name

Alex Morgan

Preferred date

15 OCT20 OCT

Submit request

Request receivedYour details stay in the conversation.

Conversations and intelligent serviceBring conversations, routing and knowledge-assisted replies together.

Unified InboxManage conversations across accounts and devices.
Conversation routingChoose from seven assignment methods.
AI Agent settingsConfigure prompts and models for service tasks.
Knowledge retrievalGround replies in relevant business information.

Can I change my delivery date?

AI Agent

Delivery policy

You can choose a new date in your order. I will connect you with our team to confirm the change.

Support teamConversation and context transferred

WhatsApp for your industry

Financial services

Send verification codes and billing reminders, collect requests with Flow, and handle enquiries in Inbox.

9:415G

Today

Payment reminder$2,480.00Due 15 Oct Change payment date

Could I pay on 20 Oct?09:42

Request received09:42

Message

Retail and ecommerce

Connect order updates, promotional messages and after-sales conversations.

Gaming

Verify accounts, announce new events and collect registrations inside the conversation.

Logistics

Keep customers informed about delivery progress, collection details and exceptions.

Your parcel is on its way

Today, 14:00–16:00

Collected08:30

On the way14:00–16:00

Arriving todayShare location

Illustrative flows · No real requests.

DEVELOPER EXPERIENCE

Global messaging with familiar APIs

Connect to WhatsApp via a unified API and webhooks, enabling messages to be sent, received, acknowledged, and processed within your company’s existing systems.

{
"wabaId": "YOUR_WABA_ID",
"messageType": "template",
"recipientNumber": "YOUR_RECIPIENT_NUMBER",
"sendNumber": "YOUR_SEND_NUMBER",
"templateName": "otp0001",
"language": "zh_HK",
"bodyParams": [
"888888"
],
"buttonParams": [
{
"type": "text",
"value": "888888"
}
]
}

{
"code": "0",
"message": "Success",
"data": "EXAMPLE_MESSAGE_ID"
}

{
"wabaId": "YOUR_WABA_ID",
"recipientNumber": "YOUR_RECIPIENT_NUMBER",
"sendNumber": "YOUR_SEND_NUMBER",
"messageType": "image",
"media": {
"link": "https://example.com/product.jpg",
"caption": "Product details"
}
}

EXAMPLE RESPONSEMessage submittedcode: 0

{
  "code": "0",
  "message": "Success",
  "data": "EXAMPLE_MESSAGE_ID"
}

Template messages: Start with a template, specifying its name, language and variables.
Accounts and numbers: Identify the account, sender and recipient for each request.
Media messages: Send images, videos, audio and documents using publicly accessible media URLs.
Status callbacks: Track delivery separately from submission using message status callbacks.

Payload examples use placeholders. Configure authentication using the API documentation.

More ways to connect

Text
Images
Video
Audio
Documents
Locations
Contacts
Interactive messages
Templates
WhatsApp Flow

Ten message formats

Text, images, video, audio, documents, locations, contacts, interactive messages, templates and WhatsApp Flows for customer conversations and in-chat workflows.

Official messaging. Global connections.

Use the official WhatsApp Business Platform to send verification codes, notifications and marketing messages, and keep everyday conversations going around the world.